NEUROSCIENCE
NEUROSCIENCE
Neuroscientific areas of business interest are all interlinked
Develop Your People Based on Science
If you know how the brain works, you understand what moves people

The knowledge increase in neuroscience is explosive and today, concepts such as memory, creativity, will, consciousness, emotions, etc. can be empirically investigated and linked to specific regions and states in the brain (and also in the body). Current science suggests that less than 5% of the brain activity is deliberately controlled, and that our behaviour is more influenced by automatisms than most of us are aware.

The understanding of these mostly unconscious processes in the brain and body (= mind) and the associated behaviour (behavioural neuroscience) is also relevant for the economy, mostly in areas like marketing, performance, work-life integration, people and team development as well as leadership.

To be accurately informed about recent developments in science, I read a lot of books and science publications. In my trainings, I refer to the latest findings, which I convey briefly and understandably as well as interactively.

Develop Your People Based on Science
If you know how the brain works, you understand what moves people

The knowledge increase in neuroscience is explosive and today, concepts such as memory, creativity, will, consciousness, emotions, etc. can be empirically investigated and linked to specific regions and states in the brain (and also in the body). Current science suggests that less than 5% of the brain activity is deliberately controlled, and that our behaviour is more influenced by automatisms than most of us are aware.

The understanding of these mostly unconscious processes in the brain and body (= mind) and the associated behaviour (behavioral neuroscience) is also relevant for the economy, mostly in areas like marketing, performance, work-life integration, people and team development as well as leadership.

To be accurately informed about recent developments in science, I read a lot of books and science publications. In my trainings, I refer to the latest findings, which I convey briefly and understandably as well as interactively.

Neuroscientific areas of business interest are all interlinked