Neuroscience

Neuroleadership as the key to success

If you know how the human brain works, you understand what moves people.

The level of knowledge in the neurosciences has grown rapidly in recent years. Today, concepts such as memory, focus, creativity, will, consciousness, rationality and emotions can be empirically analysed and assigned to specific brain regions and states as well as physical processes using imaging techniques.

Understanding the mostly unconscious processes in the brain and body – and their influence on behaviour – is also relevant for the business world. This knowledge plays a particularly important role in areas such as marketing, performance, work-life balance, personality and team development as well as leadership.

In recent years, the neuroleadership approach has become established in business circles. This transfers neuroscientific findings to leadership, innovation, change management and the organisation of the working environment. It deals with questions such as: How do people make decisions? How do they solve problems, regulate emotions, work together or influence each other? And what do they need to be creative? I am happy to talk about these topics if required.

Every change starts with yourself. If you want others to perform better, start by understanding your mind better. It’s worth it – because a healthy organisational culture is the basis for sustainable success.

An MIT research study shows that companies whose employee experience is in the top quarter achieve twice as much innovation, twice as much customer satisfaction and 25% higher profits than companies that are in the bottom quarter in terms of employee experience.

An extensive project at Google has identified ‘psychological safety’ as the most important factor for the effectiveness of a team.

Being happy makes people 12% more productive at work, according to a study by the University of Warwick.

Data from 1.8 million employees indicates a strong positive correlation between employee wellbeing, productivity and organisational performance.

According to a McKinsey study, companies with a high level of diversity in their top teams are also leaders in the financial sector.

A Deloitte study found that 94% of managers consider a healthy corporate culture to be very important for business success. And another recent study shows that 75% of employees believe that their corporate culture promotes their active engagement at work.

According to a report by the Hay Group, companies with highly engaged employees record around 2.5x higher sales growth.

A GlassDoor study revealed that the Best Place to Work award is associated with a 0.75% increase in the share price.